A lot of questions rise during the whole process of developing a new product. Who is the user, what can he or she do? What does he like to do, but will he? And if so, how? Will he or she use it when riding a bicycle, or climbing a mountainpath? What does this material feel like under these circumstances? And is the force of the user capable of doing so? All this aspects need to be translated into a 3D design.
New materials
Important issues like global warming, recycling, cradle to cradle concern the consumer nowadays. And so it will concern us as well, resulting in designs which are aimed to the future.